NBC might push Megyn Kellys struggling Megyn Kelly Today show
Megyn Kelly's new show on NBC isn't doing as well as the network had hoped.
- NBC is considering bumping Megyn Kelly's ratings-troubled show back an hour, Page Six reported.
- "Megyn Kelly Today" has struggled with ratings since its September 2019 premiere.
- The slot would be filled by Kathie Lee Gifford and Hoda Kotb's hour of the "Today" show.
After months of low ratings, NBC is considering pushing Megyn Kelly's morning show to a later time slot, Page Six reported.
Sources told Page Six "Megyn Kelly Today" could be pushed an hour later and replaced by Kathie Lee Gifford and Hoda Kotb's hour of the "Today" show to fix low viewership in the later morning hours.
"It's the smart move," an anonymous source labeled as an "insider" told Page Six.
The former Fox News host has struggled to attract viewers since her NBC premiere in September 2019 and opened to wide criticism and disappointing audience numbers that were lower than both her previous viewership and other hosts in the same time slot on similar channels.
Page Six previously reported Kelly's audience was down 32% from the previous year and was affecting viewership for the later hours of the "Today" show.
But recent Nielsen data is tracking Kelly's show up 5% in total viewers month-over-month. A network source told Page Six the rumored swap was "just another 'timeless' rumor about Megyn Kelly."
As it stands now, the "Today" show is on from 7 a.m. to 9 a.m. ET, then "Megyn Kelly Today" until 10 a.m. ET, then "Today With Kathie Lee & Hoda" until 11 a.m. ET.
Video: Megyn Kelly Questions Sean Spicer About Press Briefings, Inauguration, More | Megyn Kelly TODAY
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