WATCH: Need more motivation to kick the habit? Here goes…
Giving up smoking is tough. Not only are there the deeply ingrained habits to conquer, but you also have to wean your body off an addictive mix of chemicals and carcinogens.
So, if your New Year’s resolution is to back off from tobacco, then a hard-hitting new advert may provide the motivation you need.
Its message is clear: smoking is even worse for us than many realise.
Ciggy stop"Our new TV ad shows how every cigarette sends a flood of poisonous chemicals through the bloodstream in seconds," says Professor John Newton of Public Health England (PHE). "We are urging every smoker to take advantage of the freeSmokefreesupport and quit for good this New Year."
(Related: Four steps to quit smoking)
The advert reminds people of the damage smoking causes to the lungs, but also reveals that it takes just seconds for poisons to get into the bloodstream and to travel to other organs. A little over 4,000 chemicals are released into the body with each cigarette smoked, 70 of which are cancer-causing compounds.
Though declining, smoking is still responsible for 79,000 deaths a year in the UK. For every death, there are another 20 people that suffer smoking related illnesses – that’s 1.58 million – and sees one person per second hospitalised.
(Related: Government approved reasons to quit smoking)
PHE aims to convert the UK’s 7 million smokers to see the light. There was a 5% drop in smokers from 2010 to 2019 with just 1 in 6 people regularly lighting up. The biggest drop has been in 16 to 24-year-olds although e-cigarettes are on the rise.
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